Abercrombie Douchebags

One company which I'm starting to dislike is Abercrombie & Fitch, the Parent Company of Holister and Gilly Hicks.

Now I can't tell a person what to wear and what not to wear. It is up to him/her to wear what suits their personality. The Company's employment policy in my opinion however is just wrong. It is also used by it's subsidiaries. I was having a discussion on Facebook with one of the girls who works at Holister. She was an ex-housemate and a very nice person. I asked her:

"ok. ok. so if a guy who was overweight and another guy who was in good physical condition were to apply for the same position, who'd you think would get it at one of these stores (Gilly Hicks or Holister)? bare in mind that the overweight guy had extremely good communication skills and was able to sell quite a lot of stock where as the other had no such qualities"

 Her reply was:

"yeah but he wouldn't be able to fit in their clothes and you have to wear their clothes. silly! :P"

I have no idea whether they produced XL or XXL clothing so I just searched it up and found out they do. I'd be surprised if they didn't because all other desginers produce these sizes such as Ralph Lauren, Armani, Hugo Boss etc. But even so, from that I gather that despite the overweight guy being more suited for the job, he probably wouldn't 'look good' which clearly does not fit the image the Company's marketting style and would therefore lose out to the other guy.

I've only been in that store once and that was because an old school friend went in there. We hadn't met for a very long time. He told me that the main reason why he wears such clothing is because his girlfriend wants him to wear it. So essentially, his girlfriend wants him to be 'hip' and clothing from Holister is 'hip'. When I went in with him, it was dark with hardly any lighting. Clever trick to use on consumers as they can't see the exact detail on the clothing but they'll still buy it. Everyone seems to be following this craze of purchasing their clothes from these stores. People even on Facebook have put in their job description 'Works at Holister' even though they actually don't. It's appears that if you work there, then society has accepted that you are good looking. I along with a few others seem like the only ones who haven't sucumbed to this so-called Abercrombie indoctrination for which I am glad. I'd rather be unique than follow the crowd.

Here is a MAD TV skit on Abercrombie employees. What I like about it is that it's a true representation. Enjoy.

The Art of Movement - Part 1

 When one refers to the 'art of movement', what springs to your mind? For many youngsters, parkour or freerunning would be one mentioned.

In essence, parkour is simple in concept and difficult in practice. Precision is everything and like everything else, the beginner will need to start small and develop his reflexes by performing a range of exercises. These are designed to incorporate flexibility and strength. It is easy in a few ways. However, if you want to do it right with speed and efficiency then you must practice one exercise sometimes for days or weeks, maybe months at a time. And again, like everything else, you need to continue pracitcing. You can never truly know parkour, it's infinite.

There is something about it that is calming. The fluidity of movement as I would call it brings my mind to peace. You don't think too much about what you are about to do. If you think about it too much then is it not fluid? you just do it whilst expressing yourself at the same time. Of course, you must be aware of the environment and the obstacles it holds but for me that is about it.

It has been 'established' that the concept of parkour was developed in France by David Belle and those who were close to him. I.e. his father and his friends. I have emphasised on the word established because in my mind and basing this on common sense, surely this form of movement has existed long before by the likes of say, primitive humans. Take civilisations that primarilly existed within the numerous jungles of the world such as the Aztecs or Mayans. In order to catch prey which would have most likely been faster than man, every movement they made in the chase had to count. One slip and most probably they would have lost their dinner for the day. The same would apply if one were running away from someone or something.You may be familiar with the popular japanese ninja and shinobi. They used very unorthodox methods to gain entry into enemy strongholds.

Unbeknownst to me before I typed the above were Sebastian Foucan's words.  He mentioned on the Channel 4 documentary which a lot of you may have seen called 'JUMP London' that

"...parkour has always existed. Free running has always been there. The thing is that no one gave it a name. We didn't put it in the box"

This supports my thoughts that they didn't actually 'create' it, but more like 'adapted' it to the modern concrete jungles that are now spread across the world. Like all inventors, someone before them had to have built the groundwork and they were the ones forunate to complete it to put it in one way i.e. the well known Thomas Edison and the light bulb.Foucan (along with Belle and others) was a member of the The Yamakasi, the group that first exposed me to parkour. All members have pretty much said the same thing in relation to the origins of the concept. It has always been there. As soceity became advanced and a system of movement (by that I mean, pavements and road etc) is now in place, is there any need for parkour? But parkour isn't totally just about getting around efficiently. It's an essential tool for survival. I believe that as a species, man now depends too much on what they have created. Technology and science which have helped ensure 'survival of the masses' are being depended on too much. Why drive to a supermarket which is literally 10 minutes away to do small amount of shopping when you can perfectly walk there? But the main factor is that we no longer need to hunt for our food. This changed everything. But if there were to be a catastrophic event and we were forced to live in a harsh environment with no modern food supply system working and hunting was clearly required, how many 'normal' people would be able to survive? I don't think many will but then again survival is not all physical, you need to be tough mentally which is why the Yamakasi stand for "Strong Body. Strong Mind. Strong Spirit". I therefore think that perhaps man has physically regressed in certain ways. One thing is for sure is that we are lucky to be alive. Our ancestors were perhaps the fittest and strongest 30-40,000 years ago who had lived in extreme conditions. I don't think many of us could live through what they did now with all the facilities we take for granted.

Does Britain Have An Inferior Gene Pool?

The reason why there has been a lack of activity on this blog is because I've decided to take some time off since graduating to travel, start a buisiness project, and spend some quality time with Xbox. Last month I went to Stockholm, Sweden and it is true what they say about the country. It is the land of beautiful people. The women were gorgeous. I've never seen women with such beauty. Mind you, I've never seen so many H&M stores too but that's going off-topic.

From my travels so far, I have observed that the populations of the areas that I've been to in general are far better looking than that back home. Perhaps it is early for me to type this before I head off to Brazil hopefully at the end of the month, but I am already arriving at the conclusion that Britain's gene pool is inferior to the rest of Europe and is probably one of the 'weakest' in the world. I must stipulate that this is purely based on observation. I have been thinking carefully why this is the case. Surely the invasions from the Saxons, Romans, Vikings, Normans and the in recent times, number of immigrants now living in Britain would have created a more diverse gene pool. Well according to a study by arcaheologist David Miles from the Institute of Archaeology, Oxford has unravelled that there has been little change in regards to the genes of Britons since the Ice Age. If you wish to read more, you can check your local library, purchase or try to download a PDF of his work entitled 'The Tribes of Britain' - http://www.amazon.co.uk/Tribes-Britain-David-Miles/dp/0297830864

There was a news article written a few years back in relation to a website called BeautifulPeople.com. Statistics from the site revealed that one in eight British men (about 12%) and just three in 20 women (roughly 15%) who have applied were accepted as members. So when you apply, you have a 48 provisional period whereby existing members rate you. Extremely shallow. I'm guessing it is a Scandanavian site but don't take my word for it. Swedish men have proved the most successful applicants, with two-thirds (65%) of those putting themselves forward being accepted. Norwegian women are considered the most beautiful with more than three-quarters (76%) making the grade.

Since the website was opened to UK members in 2005, 295,000 people have applied, with only 35,000 being approved. Please note that the figures are out of date as it's information extracted from an old article. I have no idea what the current figures are but I'm guessing it'll still be low for Britons. The MD of the site Greg Hodge is himself English and when asked why Britain was doing badly, he said

"I think there is less emphasis on appearance in the UK than overseas. If you go to some countries they are very into how they look, very health and body conscious. The UK attitude is a bit more about kicking back and relaxing, and having a few drinks in the pub after work."

As I mentioned earlier, I had been thinking of reasons why Britons were 'ugly'. Could diet be a major factor and not getting enough essential healthy nutrients over generations and generations contritbute to this? Unattractive people mating with unattractive people creates more unattractive people? It's a mystery.

Here are two videos.

The first is a video comparisson of nighclubs in Sweden and The UK



The second is just general Swedish clubs. I can vouch for this one as I've been there.

Well that's it from me. Enjoy!



If you have any thoughts, leave a comment.

Never Give Pretty Girls a Compliment

Some say women want to be told that they're beautiful etc but in my experience, that has never worked out. But then again, I've hardly given any girls compliments because I see it like this. If you see a very attractive young woman in a bar/club, her defences are going to be up. She knows she's going to be hit on by guys from all corners of the ring. In her mind, she needs to find the most suitable person out of the bunch. Most of the time, it'll probably end up being the most attractive guy as women are quite shallow despite many of them saying that looks aren't important to them and it's all about personality. This is usually a lie.

They're programmed to find the best mate possible for reproduction. I guess personality doesn't help ensure surivial. Getting back to the topic at hand, since you know they're expecting to be hit on, you need to try and treat them as normal people or maybe perhaps be a bit mean to them. A lot of the guys will be trying to get into their knickers so they'll be treating these women like princesses. I suck at this so if I ever did talk to a girl, I'd try and be as normal as possible.

I have a friend who until recently was giving pretty girls compliments on the street. He didn't even know them. The result; hardly any numbers recieved and he came off very desperate. The after effect of his acts; since people in general remember awrkward events happening to them and women talk about these things to their friends, the next time they see him they'll warn them about him and it'll go like this:

Girl hit on by friend: "you remember that guy i told you who hit on me in the city centre?"
Girl's friend: "which one?"
Girl hit on by friend: "that guy when i bought that dress"
Girl's friend: "ooooohhh yeah"
Girl hit on by friend: "That's him over there"
Girl's friend: "Oh my god"

So next time if you're in a club/bar and want to talk to a girl you like but she's surrounded by lots of guys, try and get an oportunity to make yourself stand out from the rest. It may not work first time round but if you practice, I'm sure it'll work out. Ever seen the movie Hitch? He isolates one of these chicks by giving her money and pretending that he thought she was a waitress. Genius.

French Women

So I made a random trip to Paris. I usually stay at 5 star hotels but since I was going with a friend who didn't have much money, I stayed at a hostel which in fact turned out to be great. I ended up meeting people from Mexico, US, Argentina, Canada, and some Brits too.

There is something about foreign women that captivates me. It's probably their accent but I prefer them over the women back at home. There is an element of sophistication and class. I fell for someone who I saw at the Arc of Triumph but didn't have the guts to go over and say "Salut, ça va?" She reminded me of the French news reporter Melissa Theuriau. Same hair, same skin tone and green eyes. If you don't know who she is, here's a vid



France was great. Although the only downside to it is that everything they eat is pretty much full fat yet the women still retain an excellent shape. Not like the UK or the US where women who eat/drink foods with full fat milk etc... tend to be overweight. France is different. I'm sure though that there are some women out there who are fat, they just probably don't go out as often which would explain a lot. Before the trip, my friend told me that he didn't find French women attractive but by the end of the trip, he was desperate to find an unattractive one. No matter how hard I tried to fight it, I had to do some working out whilst there. I decided to do some shadow boxing with bodyweight exercises. Diet was kinda difficult to maintain and I was eating pizzas and drinking pints of full fat milk.

I decided to document my trip by making a video which can be seen below.

Zombie love

We're not the only ones who need help finding that special someone. Zombies need lovin' too. They have feelings which need to be expressed. Touching eachothers decomposing flesh. I've found a great match-making site for all you zombies out there. It's called Zombie Harmony. I've even given it a go myself and found someone decent. Although at the end of the date, she did want to gauge my eye out and attempted to bite me several times. I told her that it's our first date and that I'm not that kind of guy. Baby steps darling.

The Douchebag Phenomenon

I'm sure you've all heard of the american term 'douchebag' which has been popularised by movies and tv shows.

But if you're unsure what the term actually means or have never come accross it before then read on.

Urban Dictionary defines douchebag as

Someone who has surpassed the levels of jerk and asshole, however not yet reached fucker or motherfucker.

A further definition can be read below.

The term "douchebag" generally refers to a male with any number of characteristics not associated with one particular region or age demographic. Douchebag is a combination of attitude qualities, social ability, and attire.

In terms of geography, douchebags can be found nearly anywhere. For instance, douchebags can be seen in US wearing fake diamond earrings, frosted spiked hair, unbuttoned collared shirts, blingy watches, overly groomed chinstraps, backwards colored Yankee hats with the sticker still attached and 2002 Mustangs are considered "tight." At the same time douchebags are also plentiful in the United Kingdom where on any given Wednesday, Friday, and Saturday night you can find males wearing pink collared shirts, while donning the following attire: pukka-shelled necklaces, fake skater shoes, have some variation of an Asian symbol tattoo on their shoulder or back, wear a Hurley hat that sits cockeyed on their head, throw various fake gang signs during pictures and drive their dad's old white 1997 convertible M3 BMW. They also generally find the length of time one drinks while doing a "keg-stand" directly correlates with the amount of women one can get.

As mentioned previously, douchebags transcend not only various geographical locations, but age demographics as well. For instance, douchebags are quite often seen in Manchester as evidenced by 40 year old man who still wears Oakley's, shaves his chest, wears shirts that read "ride" on the front and "me" on the back, and thinks its cool to wear white K-Swiss'. They are usually on first name basis with the girls at local clubs and think white T-shirt contests with 1/2 half-off Margaritas are better than any given sports game with cheap alcohol. At the same time, we can see young 21 year old douchebags in West L.A. who still think that Dolce & Gabbana belt buckles, and fo-hawks are the "pimp shit".

In terms of behavior douchebags have an over-inflated sense of self worth, lack the social ability to interact with non-douchebags, and have tricked their minds into thinking that they "get mad pussy." The irony is that they very rarely get pussy, but amazingly have the amazing propensity to talk quite often about allegedly getting it.



One of the things we hate the most at E.L.S. is...yeh you've guessed it..douchebags. As you've read above, this behaviour isn't just found in white males. If you have read our previous posts, you'll be well aware that we do not encourage this type of behaviour. Women like different types of guys...tall ones, skinny ones, fat ones, and short ones. Just remember to be yourself. DO NOT act like someone else...a chick will be able to find out quicker than you think.

If you need to sort yourself out in terms of appearance, go for something simple that is fashionably accepted in the modern day. I myself do not apply any hair gell and always have short hair combed to the side (that is when I can be bothered..otherwise I'm pretty much like a tramp most of the time..I simply do not care how I look..it just doesan't bother me the way it bothers others - right now i have lengthy stubble because when i shave I have a 'babyface'). Another thing that is important is that you should keep yourself fit and healthy. Women when looking for a possible mate, want a healthy spouse..it's part of the natural selection theory. Go to the gym..do some cardio everyday and lift weights 3/4 times a week in order to give you more energy throughout the day and feel better about yourself..you'll soon notice that with your new toned body...you will start to get looks (BECAUSE you now have a level of confidence that you never had before).

Here is a collection of images to help you visualize a douchebag.



I agree with the statement. This does happen too often and all I have to say is..have all the women in the world gone mad?!?










One individual however does stand out within this group. His name is Scott Alexander. One thing we must say is that we at E.L.S. admire his entrepreneurial skills...he has made millions and continues to make millions. Like any self-made millionaire, he identified a gap in a certain market and has financially risen from a broke homeless graduate to a dude with penthouses, properties, and cars a normal man dreams of...but the problem is..he's still a douchebag!